5. How did you attract/address your audience?

When attracting my audience I used strong images of woman which represented them in a powerful and successful way therefore my audience aspired to be like them, I did not want my audience to aspire to hyper real images to apposed to real images my audience are to intelligent to fanaticise over fake hyper real images of woman been represented in a weak and vulnerable way. I used images of artists that where successful and have achieved a lot in there career therefore my audience will aspire to be as successful as they are. when choosing my images I had in mind Maslow’s Hierarchy of needs as I wanted my audience to aspire and dream to he as successfully as my artists as they would therefore buy my magazine.

When constructing my magazine front cover I need to attract my audience otherwise they would not want to bye my magazine, I did this by adding additional free gig tickets which had to be acceded by going on to our website this creates synergy as  am promoting my website and also the bands creating a mutually beneficial relationship also I gave my reader more chances to win prices by going on to are social media site on Facebook creating exchange as my readers will comment and update status. I also added in free gift such as posters and headphone to attract my reader to by the magazine.

As I have encouraged my audience too visit other media platform sites such as Facebook and Twitter I have prevented audience fragmentation and ai am also creating exchange as my audience will comment, statuses updates and view my blogs therefore they are advertising my magazine and creating more attention towards it.

I addressed my audience by adding feature storeys that fit my target demographic I got this information from my audience profile. By adding in exciting stories that would grab there attention such as ‘Oasis Reunion?’ this would excite my audience  as that is a big revealing story it make them want to bye my magazine to find out the latest .

I have put another web address for my magazines online website on my front page of my magazine to allow my reader to identify with my brand. By adding the union jack in the background of my magazine it shows that my artists is British  therefore my target demographic identify with my magazine and feel connected  towards it and the artists, therefore I am addressing my reader.


I interpreted the uses and gratification theory when trying to attract my audience as I entertained my audience with buzz words such as ‘ exclusive’  to excite them.  This also creates socal interraction as the word exslucive suggest that there is a secrete within my magazine which will entice my reader as the willl want to find out more





i also attracted my audience by using lots of images on my contents page and exciting story's to make them want to read on, such as exciting festival gossip and headlines at Reading and Leeds. Hannah Reid is featuring from my front cover and continuing to feature in my contents page this familiarises my audience this attractthem as the will be excited to find out more.